As one of two designers during my four-and-a-half years working at Blue Nile, we were constantly changing the home page to optimize user conversion rates. After our first site redesign, we doubled conversion, and when you look at an average purchase price of over $1,000.00, that's something to be very proud of.Blue Nile Diamond Previews
How does one bridge the consumer confidence gap of making a $5,000 purchase, sight unseen? I chose to leverage the statistical breakdown of each individual diamond in a useful module that not only showed a juicy enlargement representative of their diamond cut, but I also overlaid the statistical elements (culet, crown height, etc.) in context of a wire-framed diamond of the same shape. Our male target audience loved the approach, and likened it to the statistics on the back of a baseball card. It was quite the "grand slam" for increasing Blue Nile's loose diamond sales.Blue Nile Catalog Pages
We found through performance analysis that many users were abandoning the site when they constantly had to toggle between the catalog page and the detail page in search of specific info about our jewelry. So, we introduced mini detail hover states so the customer could glean more product statistics without having to click as much.
Geocaching Home Page
When Groundspeak requested help with their redesign, I had no idea how much I was about to learn about geo-spacial data. Geocaching.com is the "go to" resource for finding and hiding over 500,000 containers that fans of the sport have placed around the globe. Meeting the needs of this niche-global community was the largest challenge I've faced as a user experience designer.Triphub Home Page
Triphub is like Evite for vacationing friends and family. It was my pleasure to work with this start-up to re-work their home page and detail pages (trip pages). While utilizing their strong internal development resources, I think we had this project redesigned and pushed live in a little over one week.ZuneHD Keyboard Design
With a rather narrow touch screen to work with in portrait mode, designing a "qwerty" keyboard posed a huge challenge for the Zune team. After struggling with many designs featuring individual buttons, I eventually proposed this idea of releasing our grip on buttons, and featuring letters in an open field. The new design increased hit-target accuracy (users had more success aiming for the letter, and not the larger button). It also enabled the wave affect to help inform the user what they're pressing, and enabled us to replace the normal letters with alternate characters (é) with press/hold instead of forcing them in a row above.
Zune Browser Design
The challenge with designing a browser for a small touch screen was in minimizing the real estate of the shell that eventually takes away from the visible page content... And to do so with intuitive controls and clean unobtrusive design."Why Dogpile" Infographic
Most people aren't familiar with the metasearch concept of aggregating search results from multiple search providers. This graphic not only shows how meta search gives you more results, but it also illustrates how getting the best results from each of the four major search engines provides the most unique content.
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